Read the latest news from regional and global sources, presenting different voices and perspectives.
Linkedin’s Adds More Video Ad Options, Including ‘First Impression Ads’
Social Media Today
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June 4, 2025
As video continues to gain traction among LinkedIn users, the platform has announced some new video ad options, including “First Impression Ads,” which offer more opportunity to grab attention, as well as expanded CTV Ads capabilities. First off,...
AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
Deadline
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June 5, 2025
Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their pre-shows beginning July 1. Why is this a big deal? Bigger than the taxation of trade routes? Because AMC close to six years ago...
LinkedIn Expands Video Advertising Capabilities
B&T
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June 5, 2025
LinkedIn has launched new tools and insights to help B2B marketers reach and engage with buying groups and innovate with video to build confidence among decision-makers. To help marketers capture attention from the very first moment, LinkedIn is...
“Booking OOH & DOOH Ads Should Be As Easy As Securing A Hotel”: Broadsign Rolls Out Broadsign In-Advance
B&T
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June 5, 2025
Broadsign has announced Broadsign In-Advance, a new Broadsign platform capability that unlocks automated in-advance Digital OOH (DOOH) transactions, with support for static OOH transactions anticipated via a future update. Programmatic media...
N1bn Advertising Debt Raises Concern over Non-compliance Issues
This Day
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June 4, 2025
Raheem Akingbolu Seven years after the leadership of the Advertising Regulatory Council of Nigeria (ARCON) cried out that major practitioners within the fold of the Out-of-Home Advertising Association of Nigeria’s (OAAN) and other vendors working...
Nigeria’s Timeless Advertising Campaigns
This Day
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June 4, 2025
Raheem Akingbolu delves into the essence of a few memorable Nigerian advertising campaigns and how the promoters blend their storytelling deftness with creativity to produce unique works of art that not only resonate with consumers but also...
‘We blocked five billion ads last year’ – Google VP for safety Karen Courington on the war against online scammers
Irish Independent
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Head of safety at internet giant is proud of their work – but the rise of AI poses a new puzzle Google vice president for trust and safety Karen Courington Today at 03:30 Death, taxes and social media scams. It’s one of the parables of the online...
Ads Without Authors: How Automation Dismantles Holding Companies—and Culture
Forbes
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AI-Optimized Advertising, Human Authorship Erased: The Cost of Automationgetty Platforms like Meta, X, Google, and Amazon aren’t just automating ads—they’re bypassing the agencies that built the industry. In the race to own the feed with...
Campaign Review: Ads with character
Mumbrella
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June 4, 2025
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns. Brand: Viva Campaign: ‘UnbeVIVAble‘ Agency: Hello ADVERTISEMENT The verdict: A fun reinvigoration of the platform. Jody Elston,...
MiQ goes AI-powered advertising with Sigma
AdNews
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Programmatic media partner MiQ has launched AI-powered advertising platform MiQ Sigma. Sigma unites more than 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web and buying...
CCI unconditionally clears advertising merger amid ongoing collusion probe
Global Competition Review
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June 4, 2025
Credit: shutterstock/T. Schneider India’s antitrust watchdog has unconditionally approved Omnicom Group’s proposed acquisition of rival advertising company Interpublic Group, but experts say the clearance is unlikely to interfere with a separate...
ANALYSIS: Outlook for the big 5 global advertising groups
AdNews
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The big five global advertising groups are moving cautiously into the halfway point of the 2025 year in the face of widespread macroeconomic uncertainty and geopolitical tension, according to analysis of March quarter earnings. In calls with...
AI News Roundup – California assesses AI risks in government, Meta plans AI-generated ads, New York Times signs content licensing agreement for AI with Amazon, and more
JD Supra - California
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June 4, 2025
To help you stay on top of the latest news, our AI practice group has compiled a roundup of the developments we are following. CalMatters covers a new report produced by the California Department of Technology assessing the risks presented by the...
Japan Group Seeks Govt Measures against Online Sexual Ads
Nippon
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June 4, 2025
Newsfrom Japan Society Jun 4, 2025 21:25 (JST) Tokyo, June 4 (Jiji Press)--A Japanese civic group submitted to the Children and Families Agency on Wednesday a petition for measures beyond agency boundaries against sexual content in online...
No ads. No investors. No compromise: How Mediapart makes independence pay
World Association of News Publishers
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June 4, 2025
In 2008, when most publishers hadn’t even considered putting up a paywall, Mediapart launched with a model that went against the grain. Since its inception, the digital-only publisher has relied on subscription revenue to fund its brand of...
Meta introduces new tools to help businesses maximize advertising performance
Retail Times
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June 4, 2025
Meta has today announced an expansion of its suite of products designed to help advertisers guide our ads system into delivering the types of results that best meet their specific business goals. Different advertisers often care about different...
Meta's new advertising tools
AdNews
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Meta, the parent company of Facebook and Instagram, is rolling out three tools – Value Optimisation, Incremental Attribution and Value Rules – which allows advertisers to targt specific campaign outcomes.. These products allow businesses to feed...
EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App
Adweek
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June 4, 2025
Ads from major brands including Verizon, Amazon, and Popeyes ran next to sexually suggestive or racially offensive content on a popular short-form video platform XShorts, ADWEEK has confirmed. At the time of writing, XShorts has over a million...
Meta to Let AI Create Ads by 2026: Report
Analytics India Magazine
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June 4, 2025
Meta is doubling down on artificial intelligence to revolutionise digital advertising, with plans to enable brands to develop entire advertising campaigns from scratch using AI by the end of next year, according to a report by The Wall Street...
WPP’s Mark Read Says AI Will Upend the Advertising Workforce
Adweek
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June 4, 2025
Artificial intelligence (AI) will reduce the current workforce in the advertising industry, while also creating new types of jobs, according to WPP chief executive Mark Read. Speaking at the inaugural SXSW London on Wednesday, Read was asked what...