AGP Executive Report
Last update: 10 minutes agoAd Targeting: Google’s privacy update allows Gmail, Drive and Photos data to inform personalised ads when users enable Personal Intelligence, drawing fresh attention to the trade-off between relevance and privacy. Thailand will require ID for paid social ads from November. Streaming & Spend: Netflix is adding targeting and measurement capabilities with The Trade Desk, while a new study says video-on-demand ads can drive short-term sales. Spotify is also seeking a larger share of festive ad budgets. Brand Moves: McDonald’s is ending its 32-year FIFA World Cup sponsorship, opening a high-profile gap in the tournament’s marketing lineup. Political Advertising: AI-generated campaigns are intensifying scrutiny ahead of the U.S. midterms, as political ad spending tops $10 billion; Pennsylvania has enacted disclosure rules for AI-made ads.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.