AGP Executive Report
Last update: 12 hours agoAd-Tech Security: Reports say targeted online ads were used to deliver zero-click spyware to devices, including at Al Jazeera, putting the safety of programmatic advertising under renewed scrutiny. AI Advertising: ChatGPT is expanding ads into more Asian markets, while reports raise questions about targeting based on users’ prompts and personal details. OpenAI is also building its sales operation as it pursues advertising revenue. Political Campaigns: At least $137 million has gone to AI-generated midterm ads, and a new survey suggests many Americans have felt misled by AI advertising. Media Business: Channel 4 has launched an instant ad-buying platform and teamed with Channel 5 on a new offer for advertisers. Spending Trends: Research points to big brands reducing ad spend as a share of sales, even as consumer brands increase budgets and retail media gains ground.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.