AGP Executive Report
Last update: 7 hours agoAI-Created Ads: SeenThis launched an early-access tool that connects Claude and ChatGPT to its video-ad platform, saying it cut production time by more than 90%. Platform Shifts: Google is adding up to four ads in AI Mode, while Reddit tests search ads as it faces declining traffic from Google. Audio & Video: AdsWizz is extending audio campaigns to video on Apple Podcasts, giving publishers a way to monetize video without separate commercials. A new Audacy report also finds ad-free music listeners are more affluent, pointing advertisers toward radio and podcasts. Political Advertising: US midterm spending hit record levels, but costly campaigns did not guarantee wins; Entravision forecasts $25 million in political ad revenue for 2026, below its 2022 and 2024 totals. Creative Battle: M&S is taking on John Lewis with a playful Christmas campaign starring James Norton and Lucy Punch. Agency Watch: Publicis pushed back at WPP chief Cindy Rose’s suggestion that CEO relationships help rivals win business, defending its technology-led pitch process.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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