AI Search & “Answer Engine” Marketing: BrandAxis launched as a challenger AI search analytics platform to track how brands show up in ChatGPT and other LLM answers, rankings, sentiment and sources—pushing marketers to measure “AI visibility,” not just web traffic. Podcast Measurement Push: The Alliance for Measurement in Podcasting (AMP) is trying to standardize what counts as a podcast and how to define ad impressions, warning confusion is costing the industry about $1B. Programmatic Quality Gap: ANA’s Programmatic Transparency Benchmark says Q1 efficiency improved via better viewability and delivery quality, but the best advertisers keep pulling ahead, with TrueAdSpend rising to 43.3% from 36.3%. World Cup as a Media Engine: Portugal’s World Cup spend impact could reach €945M, while BBC Studios’ World Cup podcast case study reported big awareness lifts (45% high-income, 28% parents). Brand Safety/Trust in Ads: Meta faced more scrutiny over scam ads, and regulators continue tightening rules around misleading claims and ad governance. Sports Sponsorship Creative: Hyundai’s World Cup campaign pairs Son Heung-min with Boston Dynamics’ Atlas for a multi-format push. Local Media & Community: Ireland’s Local Ireland Media Awards opened entries, spotlighting local journalism and advertising.