Platform Controls: Instagram rolled out “Reset Suggested Content,” letting users rebuild Home/Explore/Reels recommendations without changing followed accounts or ads, with Meta positioning it as deeper personalization control. Retail Tech & Ads: UK supermarkets are trialling smart trolleys that boost basket size and time in-store, while also creating new in-aisle advertising opportunities—raising questions about how prompts steer buying. Kids & Social Media Regulation: Minnesota passed a parental-consent law for under-16 social accounts, aiming to strip out “addictive” features like infinite scroll and targeted ads. Streaming Ad Backlash: California moves to restrict loud streaming ads from July 1, adding pressure on how platforms monetize attention. Gaming Commerce: GTA 6 pre-orders are already being resold at inflated prices on eBay despite digital-first availability, highlighting scalper demand for hype. Brand Safety Meets AI: Google and Meta are tightening access around Gemini for ad and AI use as regulators and publishers push for safer, more controlled AI-driven marketing. OOH & Greenwashing: UK watchdog action bans major fashion ads over “recycled” claims, underscoring enforcement risk for sustainability marketing. Creator Ownership: Roma Parfum launched “Roma Collective,” an incubator/community model for creators to become brand owners—blending luxury product, storytelling, and entertainment.