AGP Executive Report
Last update: 6 hours agoCTV & Smart TV Ads: Nexxen is bringing “native Smart TV home screen” programmatic ads to APAC via VIDAA-powered TVs, aiming at discovery moments before playback. AdTech & Media Buying: Dentsu extends Magnite partnership for CTV activation across Sweden, while Equativ and Titan OS open CTV home-screen ads to programmatic buying. Search & Publisher Control: The UK is pushing Google to let publishers opt out of AI search summaries, with CMA requiring similar controls. AI in Marketing Ops: PatientGain.com launches HIPAA-compliant healthcare marketing AI agents using human-in-the-loop review. Regulation & Trust: ASCI flags a surge in digital ad violations, with Meta dominating the share of scrutinised issues. Sports Audience Playbook: World Cup coverage spotlights how transit and event advertising can make or break fan access, with North American operators pitching better journeys. Retail/OOH Expansion: Lidl Ireland files plans for a new Roscommon store that includes advertising signage.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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