AGP Executive Report
Last update: 3 hours agoAd-tech leadership: The Trade Desk has brought co-founder Dave Pickles back to guide technology strategy, including AI-powered advertising and agentic tools. AI search ads: Google is expanding ads in AI Mode to more countries as it seeks revenue from AI search; a new study found ChatGPT ads generated far less value than Google Search ads, with 6.6 times less revenue per ad dollar. Platform shifts: Reddit is testing search ads as traffic from Google declines, while Kakao reported 11% growth in advertising and subscription revenue. Media results: News Corp’s Dow Jones advertising revenue rose 9% in the latest quarter, driven by digital growth. Political advertising: US midterm spending hit a record, with AI-generated ads and increasingly negative campaigns adding pressure for clearer rules.
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