AGP Executive Report
Last update: 10 hours agoRetail Media’s AI Test: Amazon has blocked Meta’s Muse shopping agent while Walmart partners with it, as retailers weigh AI-driven purchases against the ad revenue and customer data their sites generate. Amazon’s ad growth slowed to 11% in the third quarter, its weakest pace in nearly four years, though CEO Andy Jassy says third-party agents have yet to make a meaningful impact. Search Ads Shift: Google is expanding ads in AI Mode as search growth slows, while Reddit tests search-result ads amid declining Google-driven traffic. Both moves point to platforms seeking new ways to monetize changing discovery habits. Performance TV: Roku has launched an Outcomes Suite for performance advertising, sharpening the focus on measurable results in streaming. Media Ownership: The UK has ordered a public-interest review of Sky’s proposed £1.6 billion acquisition of ITV, citing concerns about media plurality and programming choice. Campaign Spending: US midterm ad spending reached a record $11.9 billion, but Democrats’ sweeping wins showed that huge budgets alone could not secure Republican victories.
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