Advertising self-regulator to educate kids on how to spot dark patterns

India’s advertising industry’s self-regulator plans to educate children about dark patterns or strategies used by online retailers to trick users into making unwanted purchases. “Kids are a good focus area for us over the next few months, and we...

Trump Supports Gruesome Fentanyl Ads

An effort conceived and championed by President Trump aims to reduce the number of Americans killed by fentanyl, a highly potent and extremely dangerous synthetic opioid. “A multimillion-dollar campaign by a Trump-aligned group is running the ads...

COMMENTARY: Crackdown on drug ads is long overdue

The Trump administration's crackdown on pharmaceutical ads is a welcome step toward lessening Big Pharma's influence over conversations between patients and their doctors. Americans are among the few people in the world bombarded with...

Amazon India's big play is now ads, and q-comm the new billboard

Amazon India’s advertising and allied services revenue grew 25% in FY25, against a 21% growth in its mainstay marketplace business, making it one of the fastest-growing segments, data from business intelligence platform Tofler showed. However, the...

ITV rolls out Dynamic Pause Ads

ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial brand to trial the format, promoting its ‘The...

Online Advertising: How Facebook and YouTube Capture Value and Weaken News Sites — France’s Response

Facebook Twitter LinkedIn WhatsApp In France, advertising has rapidly gone digital. In 2024, digital spending reached nearly €11 billion, with growth still in double digits. Yet, this windfall brings little benefit to news publishers. Global...

Can Nitro’s Ad Engine Solve India’s Digital Ads ‘Blind Spot’?

There’s little point chasing business in a crowd scrolling through Instagram reels on stock tips when a startup’s core consumers — students — are busy looking for late-night snacks or last-minute stationery on Blinkit or Zepto. That’s the blind...

Spotify’s Video Podcasts Give Creators More Reach While Unlocking Fresh Advertising Opportunities

Spotify, long known as an audio-first platform, is layering in video content. Playlists, podcasts, and audiobooks remain central, but video opens new doors for creators and advertisers alike. “Creators wanted more than sound—they wanted reach,...

LinkedIn Set To Share Users’ Data With Microsoft For Personalised Ads And AI Training

MediaNama’s Take: The latest LinkedIn privacy policy and user agreement update reveals a growing trend related to data practices among tech companies. The company claims it will “honour” user preferences and offer “robust controls” over users’...

Search News Buzz Video Recap: Google Killed Tracking Tools, Impressions Dive, Ads Bug Overwhelms & AI Summaries Over Links

For the original iTunes version, click here. The third-party Google Search tracking tools are going through a rough patch right now. Google Search Console was reporting massive impression drops since the 100-parameter results were removed. Google...

Patanjali moves Delhi HC against order restricting disparaging ads on Dabur

Patanjali Ayurved on Friday approached the Delhi High Court challenging an order restraining it from running disparaging advertisements against Dabur Chyawanprash. A bench of Justices C Hari Shankar and Om Prakash Shukla orally observed that it...

Delhi High Court slams Patanjali for ‘ordinary chyawanprash’ remark in ads

Patanjali Ayurved on Friday approached the Delhi High Court challenging an order restraining it from running disparaging advertisements against Dabur Chyawanprash. At the outset, a bench of Justices C Hari Shankar and Om Prakash Shukla orally...

In China, public restrooms dispense toilet paper only after watching ads—Internet calls it ‘dystopian’

A new system in some public restrooms in China was slammed by the netizens after videos showed that toilet paper is being dispensed only if users first watch an advertisement. According to The Metro, the dispensers require individuals to scan a QR...

Is targeted advertising actually swaying travellers?

Almost half of all travellers (48 per cent) surveyed have stated that they are influenced by targeted advertising campaigns when choosing destinations, highlighting the growing impact of data-driven marketing in shaping travel decisions. Data also...

Sharing an AI blueprint for the advertising industry

A new era is dawning in advertising, driven by the transformative power of artificial intelligence. As artificial intelligence (AI) reshapes industries across the globe, the advertising and marketing sector stands at the forefront of this...

What naked emperors and Super Bowl ads have in common

It is the ultimate feel-good democratic fable. An emperor buys a new suit of clothes from two conmen, who tell him it is invisible to fools. Not wanting to seem foolish, the emperor and his courtiers all praise its exquisite tailoring. When the...

Renault to channel Papa and Nicole for new UK-specific Clio ads

ITV introduces 'dynamic pause ads' on ITVX

Will impose costs if it’s a luxury litigation: Delhi HC to Patanjali on plea over Chyawanprash ads

The Delhi High Court on Friday orally warned Patanjali that it will impose costs if the company’s appeal against an order to delete parts of its Chyawanprash ads is found to be “luxury litigation”.Patanjali Ayurved Limited has moved an appeal...

There’s nothing called advertising overkill in politics

It was a given that companies, political allies and individuals would wish Prime Minister Narendra Modi on his 75th birthday on September 17. So, the burst of newspaper advertisements carrying his large pictures didn’t come as a surprise. What one...