CTV Homes lets agents run streaming TV ads starting at $99

CTV Homes launched a platform that lets individual real estate agents turn Zillow or Realtor.com listings into streaming TV commercials in about a minute, with campaigns targeted by ZIP code, radius or demographics. The move opens connected TV advertising to smaller agents with pricing starting at $99 and no production crew or long-term contract.

Why it matters: - Streaming TV advertising has been expensive and hard for individual agents to buy. - CTV Homes is trying to make connected TV available to smaller real estate marketers with a low-cost self-serve product. - The platform pairs TV commercials with follow-up display ads, which could help agents stay visible across multiple screens.

What happened: - CTV Homes announced a platform that lets real estate agents create and run their own TV commercials on streaming services. - Agents can start campaigns for as little as $99. - The platform uses a Zillow or Realtor.com listing link as the starting point. - CTV Homes says the AI builds a script, chooses photos, adds a professional voice-over and renders a finished commercial in about a minute. - The same listing is also turned into a vertical version for Facebook, Instagram and TikTok.

The details: - Ads run on connected TV services households watch on smart TVs, including Hulu, Peacock, Paramount+ and Tubi. - Agents can target ads by ZIP code or by a 1-, 3- or 5-mile radius around an address. - The platform also allows targeting by age, household income and homeownership. - Households that see a TV commercial are then served matching banner ads on phones, tablets and laptops at no extra charge. - A Facebook and Instagram lead-ad option turns the commercial into a campaign with a built-in contact form. - CTV Homes lists key features as AI ad creation from a single listing link, streaming-TV targeting, cross-screen retargeting banners, unlimited social Reels for Facebook, Instagram and TikTok, and Facebook and Instagram lead ads. - The company offers a free trial with no credit card required. - The Pro plan costs $67 per month. - The $99 Fast Start package includes 2,000 commercial views. - Agents and brokers can start a free trial at ctvhomes.com.

Between the lines: - The launch is aimed at agents who want TV-style reach without paying for a brokerage-level media buy. - The cross-screen retargeting and lead-form features suggest CTV Homes is positioning the product as both brand advertising and lead generation. - Founder Don Jordan said the company built the platform so any agent can advertise on the biggest screen in the house and target the neighborhoods they want to own.

What's next: - CTV Homes says agents and brokers can sign up now and start a trial immediately. - The company is also pushing the platform as a broader real estate marketing tool for connected TV campaigns. - Additional usage will likely hinge on whether smaller agents adopt streaming TV as a regular local advertising channel.

The bottom line: - CTV Homes is betting that AI-made, locally targeted streaming TV ads can bring premium video advertising within reach of individual real estate agents.