Parmy Olson: AI chatbots could become advertising vehicles

Chatbots might hallucinate and flatter their users too much, but at least their subscription model is healthy for our well-being. Many Americans pay about $20 a month to use the premium versions of OpenAI’s ChatGPT, Google’s Gemini Pro or...

House lawmakers push to increase drug price transparency in advertising 

EXCLUSIVE – A bipartisan pair of House lawmakers are pressing for more price transparency for prescription drugs, introducing a bill on Thursday that would require pharmaceutical companies to disclose their cost in all direct-to-consumer...

Wieser Gives U.S. Advertising Market An Upgrade, Sees 6% Growth In 2025.

It appears that Brian Wieser has had a change of heart. The noted analyst of the consultancy Madison and Wall is substantially more optimistic about the U.S. advertising market this year. After several earlier downgrades, Wieser now sees growth of...

India spent 28% more on travel ads in 2024, with 62% going to YouTube and Instagram

India’s travel and tourism sector saw a 28% rise in advertising expenditure in 2024, according to a report by Excellent Publicity, based on data from over 30,000 campaigns and insights from TAM Media Research. Digital advertising accounted for 78%...

Digital manga platforms pull sexually explicit ads from sites

The Japan E-Bookstore Association (JEBA) that consists of major operators of digital manga distribution platforms ceased running sexually explicit advertisements on websites that can be seen by children at the end of April. According to the JEBA,...

I haven’t seen ads in years thanks to this hack

TL;DR: Block all ads on nine devices with AdGuard’s Family Plan on sale for $15.97 (88% off) through July 20. Ads are the internet equivalent of mosquitos at a summer picnic. They’re annoying, follow you everywhere, and they literally suck....

Fixes Are In Place To End Misuse Of ADS-B

For private aircraft owners, the irony is clear and a telling footnote in their long-standing quest to restrict a proven technology to its original purpose. The matter at hand involves a float-equipped Taylorcraft used in flight instruction one...

LinkedIn ramps up video ad tools, launches First Impression ads and CTV upgrades for B2B

LinkedIn is expanding its video advertising capabilities with the launch of First Impression Ads, Reserved Ads and enhanced Connected TV (CTV) placements, aimed at helping B2B marketers break through attention barriers and drive sales. The formats...

AI Impact: What Happens to Advertising Now?

Highlights AI reshapes advertising, enhancing creativity and strategy. New tools like AI enable personalized content at scale. The essence of storytelling in advertising remains intact. I design the future of advertising, blending human artistry...

Should small businesses let AI run their Meta ads?

Any small-business owner who uses paid online advertising can tell you that “AI-powered” is becoming the new normal. But Meta is doubling down even further – it wants to fully automate advertising with AI by next year. Zuckerberg’s dream is for...

House Passes Bill Targeting Gambling Ads, Credit Card Use For Online Gaming Accounts

Credit: cybrain / Shutterstock HARTFORD, CT — The House has passed a bill that would restrict how online gambling accounts can be funded and how gaming companies market their services in Connecticut. The legislation, House Bill 5269, An Act...

Becoming WPP’s CEO wasn’t on Mark Read’s ‘roadmap’—today he’s transforming the advertising giant with AI

DAA announces process to consider AI guidelines for interest ads

The Digital Advertising Alliance (DAA) has announced the launch of a process to consider developing new guidance around the application of the DAA Self-Regulatory Principles to the collection and use of interest-based advertising (IBA) data by the...

Doubleverify partners with Impact Plus to promote more environmentally friendly advertising

Doubleverify and Impact Plus have entered into a partnership to help marketers “reduce the environmental footprint of their advertising”. The announcement: DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality,...

New York Festivals Advertising Awards Reveals 2025 Shortlist

New York Festivals Advertising Awards (NYFA) has announced its 2025 Shortlist, recognizing standout campaigns from more than 40 countries. The selected work was chosen by the NYFA Shortlist Jury for its creativity and innovation. This year’s...

Boomtown opens registrations for June Masterclass on regional advertising opportunities

The upcoming session will explore why brands should prioritise regional Australia in their FY25/26 marketing plans. Registrations for Boomtown’s next masterclass are now open, with participants set to hear from brand leaders in national marketing...

Flywheel, Uber Advertising launch retail media partnership

Uber’s advertising network claims reach across 10 million Australians annually. Flywheel Australia, the ecommerce arm of Omnicom, has partnered with Uber Advertising and Criteo through an API integration aimed at helping FMCG brands run targeted...

Anger over codes in job ads for gay ministers amid Kinross church members split-vote row

A code in job adverts to indicate gay ministers are welcome to apply for vacant posts has been revealed by a Kinross-shire Church of Scotland member. The capital letter D in red is used for vacancies open to candidates in same-sex relationships....

LinkedIn launches First Impression Ads

LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of Cannes Lions 2025. The ads will appear as the first impression on LinkedIn, giving brands a way to launch product...

ADS-TEC Energy expands into Austria

The expansion also enables the company to create the foundation for more comprehensive customer support services across Central and Eastern Europe. As part of its international growth strategy, ADS-TEC Energy established its sales and service...